Think about who your subscribers are, and what kind of information is most useful to them. Different operating systems render different versions of emojis, so it’s important to test. Use emojis to supplement words rather than replace them, to make sure your main message gets across. However, there are a few things to keep in mind when you use emojis.Īccording to our research, you should use no more than 1 emoji at a time. Our built-in emoji picker is a fun and easy way to add some visual pizazz to your subject lines. Too many punctuation marks can make your email look like spam, especially if you use a lot of special characters. Our research shows that it’s best to use no more than 3 punctuation marks per subject line. We recommend you use no more than 9 words and 60 characters. Keep it shortįor many recipients, especially those reading your emails on mobile devices, shorter is often better. Instead, try to communicate the benefits of your promotions, or call attention to specific deals. Seasonal slogans such as 'Fall into savings' or 'Sizzling summer bargains' are popular but don't offer a specific hook. Sometimes, it's better to be direct and descriptive than trendy. Personalized emails are shown to increase open rates for most users, and may work well when combined with marketing automation in transactional emails, such as birthday deals, post-purchase follow-ups or promotional emails.

Use merge tags to personalize your subject lines with each recipient's name or location. Follow these subject line best practices to ensure that you're on the right track when drafting your email marketing campaign. Writing a good email marketing subject line can be intimidating, especially if you don’t know where to start. Tips for subject lines that you should include in your digital marketing strategy A/B testing should be a part of your email marketing strategy not only to improve your email marketing statistics but to deliver email users the content they want in a way that is appealing to them. An effective subject line clearly describes what's inside your campaign, but you'll want to test a few variations to find out what works best for your audience to get higher open rates.ĭraft two or three subject lines that differ slightly, for example, 'Company B Weekly Newsletter' and 'This Week's News from Company B,' and set them up in an A/B testing campaign. The best way to know what resonates with your subscribers is to try different things in your marketing emails. You may be sending too many or too few campaigns.Your audience is composed of a wide variety of subscribers.Your subject line is not relevant or interesting enough.The average open rate for all industries we analyzed is 21.33%.Ī low open rate generally indicates one of these things:.With a 27.62% open rate, emails about religion came in third.Emails sent by hobbies entities come in second, with a 27.74% open rate.The highest open rates are found in government-related emails, with an open rate of 28.77%.Here are a few examples of successful open rates: If you have a higher open rate, it usually means your subject lines resonate with your audience. This number shows what percentage of your audience opens the emails you send them. Open rates are one of the best ways to tell whether your email strategy is working. The data provided on this page was last updated in October 2019 and may vary from benchmarking data provided within the Mailchimp application. Here’s your apples-to-apples comparison with others in your industry. Our customers range from 1-person startups, small businesses to Fortune 500 companies, so the whole spectrum is represented in this data. We only tracked campaigns that went to at least 1,000 subscribers, but these stats aren’t pulled from a survey of giant corporations with million-dollar marketing budgets and dedicated email marketing teams. So we scanned billions of emails delivered by our system (where campaign tracking was activated, and where users reported their industry) and calculated the average unique open rates, click rates, soft bounces, and hard bounces by industry. Mailchimp sends billions of emails a month for millions of users. What kind of open rates should companies like yours expect? How many bounces are too many? What data do content marketers rely upon to improve engagement rates? The more context, the better. There are a lot of numbers in Mailchimp’s reports on email and marketing automation, but you might be wondering how your stats compare to others in the same industry. Average email marketing campaign stats of Mailchimp customers by industry

Tableau prep releases